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The Dressing Room is open!

In 2002 Belinda Vugdelija opened The Dressing Room boutique in Melbourne.

Now the Dressing Room has launched its first flagship store at Melbourne’s GPO which opens TODAY.

The boutique supports a range of emerging Australian designers and labels like Tali Roth, Violet and I, Born 1986, Turista and Dhalia.

Find The Dressing Room on the mezzanine level …

Introducing Sunglasses by Mimco

The future’s so bright, we’ve got to wear (Mimco) shades. For the first time ever Mimco, headed up by creative director Cathryn Wills, will introduce a range of sunglasses to their line of luxury fashion accessories. The range has been described as a “natural progression” for the label and initially features 12 styles. Each frame is created in two colours options; classic black, tortoiseshell and neutrals. Mimco’s sunnies …

Willow & Dorryce Rock art collaboration

Designer Kit Willow has recently undertaken a collaboration with Australian artist Dorryce Rock to present a new collection of works representative of Willow’s current ‘Eclipse’ range. Kit says Dorryce’s “clever works have been specially commissioned, creating an inspiring and unique backdrop for the fashion collection.”

Looking at Dorryce’s work we imagine an oceanic theme; mother of pearl, fluorescent jelly fish, seaurchins or simply foamy sea water. The hues present in …

Gorman Summer Sneak Peek

It won’t arrive in stores for a while, but we have a sneak peek for you of Gorman’s next colour-drenched Spring Summer collection. Superstar-model-in-the-making Samantha Harris was literally spotted in a polkadot organic cotton sundress. Big bow headbands and candy-hued prints have us dreaming of summer already.
See what Yen magazine and How Big Is Your Eco thought of the recent preview event….

Fleur Wood Arrives!

We’ve been looking forward to Fleur Wood’s arrival for a little while and are pleased to announce her latest boutique has just opened late last week on the ground floor. Stepping into the space you are introduced to a sense of whimsy through vintage mirrors and busily printed wallpaper. Sorbet-hued soaps in the shapes of pistols, desirable porcelain objects and, naturally, the label’s latest fashion collection combine to …