Melbourne Spring Fashion Week 2010

MSFWFashion is all about looking to the future and celebrating the newest thing. So we’ve decided to do things a little differently this Melbourne Spring Fashion Week. As you may know our fashion week shows are always a sell out, so this year we wanted to find a way for even more Lovers of the GPO to join in the springtime festivities!

This year our MSFW events will be more hands-on, showcasing the looks for the season and how to wear them in THREE different Designer Style Studio Sessions. We are proud to have lured Harper’s Bazaar contributing fashion editor Claudia Navone  to host each styling session along with designers the Manning Cartell sisters, Mimi Galan for Arthur Galan AG and Wayne Cooper. You’ll be presented with dozens of inspirational outfits for summer from a range of labels and get up close and personal with the designers. You can come over your lunch break or after work too! For full details and to book your tickets click here now.

On Thursday 2nd September we will also be holding our annual Melbourne Spring Fashion Week Shopping Day. This is your chance to personally meet some of your favourite designers in-store and a range of special offers will be available for you to take advantage of on that one day only. Stay tuned for further details coming soon!

Of course you can find our labels at other places around town during MSFW. You probably already know that Akira, Arthur Galan AG, Lisa Ho, Arabella Ramsay, Gorman, LIFEwithBIRD, Manning Cartell, nicolangela, Wayne Cooper, Alpha60, and Fat will be starring in the official Designer Series Shows. But did you know that Gorman has created three goodie bags to collect at these shows?

The Up Market will be held here at Alto on level two. Miss Money Penny Fashion Emporium and Take 2 Markets have combined their powers to bring you a glamorous market of new, almost new and vintage designer pieces with budget savvy pricetags.

Master milliner Paris Kyne will be presenting a free exhibition of his designs and their history at Melbourne’s GPO called ‘Silhouette, Line, Texture, Colour and Value’ across the entire fashion week.

The ‘Til you Drop: Shopping – A Melbourne History’ exhibition presents two special events over MSFW. The first is a panel discussion ‘The Shop is Dead, Long Live the Shop!’ and the second is an exhibition tour with curator Jane Rhodes called ‘Window Shopping: The Curator’s View’.

Twitchett & Tonge will hold their new season parade in store on Thursday 2nd September. Enjoy a glass of bubbles with them while watching the show! Bookings are free on sales@twitchettandtonge.com.

Fat presents a limited edition T-Shirt exhibition called ‘Apple of my Eye’ from 6pm on Thursday 2nd September at Block Projects gallery.

And don’t forget that LIFEwithBIRD and Alpha60 designers will be speaking at the Breakfast Series on collaboration also on Thursday 2nd September.

msfw 2010

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