Melbourne Spring Fashion Week launch

Melbourne Spring Fashion Week 2009 launchWe thought you might like to take a peek at what we have in store for you next week. Cameras from The Age newspaper were on hand to capture the lovely ladies at our Melbourne Spring Fashion Week launch recently and you can check it out here.

The Age‘s Fashion Editor Janice Breen Burns also chats about the launch in her latest piece The Long and Short of Spring Fashion;

In the bitter cold, boutiques both sides of the mall were doing slow business in the kind of spring frocks teens adore. But this lull won’t last. There will be flesh bared in spring; the racks foretell it, and you can bet your Spring Fashion Week tickets on it.
Above the mall, however, on a lofty level of the elegant GPO building, a snappy little chap in sharp dark suit was crooning about fashion’s emerging flipside: souped-up glamour. As four tall young models swayed gracefully along the colonnade in ankle-grazing gowns by Akira, Leona Edmiston, Lisa Ho and Manning Cartell, singer Paris Zachariou spruiked next week’s Spring Fashion Week shows, Frank Sinatra style: ”Tall and tan and young and lovely, the girl from the GPO came walking … ”
The young women’s hair was teased and rolled into extravagant 1950s-style bouffant chignons fastened with bright, curling feathers. In certain circles, there will be beauty and glamour this spring; you can bank on that too.

“In the bitter cold, boutiques both sides of the [Bourke Street] mall were doing slow business in the kind of spring frocks teens adore. But this lull won’t last. There will be flesh bared in spring; the racks foretell it, and you can bet your Spring Fashion Week tickets on it.

Above the mall, however, on a lofty level of the elegant GPO building, a snappy little chap in sharp dark suit was crooning about fashion’s emerging flipside: souped-up glamour. As four tall young models swayed gracefully along the colonnade in ankle-grazing gowns by Akira, Leona Edmiston, Lisa Ho and Manning Cartell, singer Paris Zachariou spruiked next week’s Spring Fashion Week shows, Frank Sinatra style: ”Tall and tan and young and lovely, the girl from the GPO came walking … ”

The young women’s hair was teased and rolled into extravagant 1950s-style bouffant chignons fastened with bright, curling feathers. In certain circles, there will be beauty and glamour this spring; you can bank on that too.” – Janice Breen Burns

Don’t forget, you have just a few hours left to enter our competition to win a limo to our VIP parade plus champagne and canapes for you and three friends – it all ends at midnight tonight so get in quick by clicking here!

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Images courtesy SDP Photo

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  • So who’s joining me next week at one of the Fashion at Altitude shows? :)

    Make sure to come say hi if you spot me!

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