Melbourne's GPO

Mimco Vamps it up for LMFF

Sarah — Tue, 09 Mar 2010 23:43:38 +0000

Like many of us it seems Mimco has been swept up with the fever of the impending L’Oreal Melbourne Fashion Festival. After all the company has close ties with Melbourne as it began here in 1996 and the label’s current creative director trained at RMIT.

In honour of LMFF Mimco has created just 50 limited edition ‘Vampirella’ satchels – a few of which are available for purchase at Melbourne’s GPO. The bag is highly textural featuring spidery embroidery, leather, chains and suede. Plus it is gothic and black so well suited to Melbourne’s winter season.

In other Mimco news; Creative Director Cathryn Wills recently spilled some secrets in a quick interview here. And, if you want her job one day, you can catch her at the iSpyStyle ‘Creative Careers in Fashion’ workshop as part of LMFF on the 13th March.

Find Mimco (and your new favourite bag that virtually no-one else has) on our ground level or call 03 9663 9321.

LMFF Shopping Day & Special Offers

Sarah — Mon, 08 Mar 2010 23:00:04 +0000

If the L’Oreal Melbourne Fashion Festival has encouraged you to give into the urge to shop let us tempt you even further. For ONE DAY ONLY on Thursday 18th March from 10am to 8pm (that’s right we are opening late just for our Lovers) our fashion labels will delight you with special offers, gifts, discounts and other in-store happenings. So join us, bring your friends and find your new favourite outfit for Autumn.

Term and conditions may apply.

Acne – 10% off all items in store

Akira – Earn a $50 voucher if you spend over $500

Alexi Freeman – 10% off all A/W 2010 stock

Arthur Galan AG – 20% off full prices items

Baccini & Hill – 15% off full priced gowns

Ben Sherman – Mystery gift with purchase valued from $49.95

Brides Of Melbourne – 20% off new sales or accesories

Camper – 10% off selected items

Christopher Chronis – 20% off

Georg Jensen – Earn a $50 voucher if you spend over $500

Gorman – 15% off storewide excluding footwear and accessories

Hussy – 15% off full priced ‘Killing Moon’ collection. Plus cupcakes, manicures and Cointreau Blush cocktails mixed at their in-store Cointreau Bar from 12-9pm.

im – 15% off full priced items

Karen Millen - Receive a key chain coin purse with any purchase

Leona Edmiston – 15% off full prices items

LifewithBird – 10% off

Lisa Ho – 15% off (some exclusions apply) and be signed up as a Lisa Ho VIP

Manning Cartell - Receive a beautiful antique velvet and crystal belt with any clothing purchase

Metalicus – 20% off

Mimco – 20% off. Conditions apply.

nicolangela – 10% off new season stock

Nicola Waite – 10% off storewide

Pandora – receive a Pandora cosmetics bag with every purchase over $100

Secrets Shhh… – Earn a $50 gift card with any purchase over $300

Veronika Maine – 15% off (excludes marked down items and accessories)

Wayne Cooper – 20% off new season stock

Hussy celebrates LMFF

Sarah — Mon, 08 Mar 2010 02:30:39 +0000

The lovelies at Hussy on level 1 of Melbourne’s GPO invite you in-store for a very special shopping experience in celebration of the L’Oreal Melbourne Fashion Festival. On Thursday 18th March from 12pm to 9pm there will be a range of delectable indulgences to found. Shop the latest ‘Killing Moon’ collection (we’ll take one Labyrinth maxi dress please) and be styled as you sip on a freshly mixed Cointreau Blush cocktail and bite into fluffy, custom Hussy cupcakes from Cupcake Central. You just know there will be special discounts too. Heavenly!

RSVP to hussygpo@hussy.com.au

Willow’s ‘Eclipse’ at New York Fashion Week

Sarah — Sat, 06 Mar 2010 21:42:46 +0000

Having just shown at New York Fashion Week, Kit Willow’s latest collection entitled ‘Eclipse’ is about both presence and the present. Her muse for this collection is a “woman with presence”, one who is “not looking to the past or the future – she is empowered by who and where she is today”. As such, many of the pieces fit like a second – somehow more beautiful – skin in an appropriate flesh tone and fuchsia pink.

There are also pieces suited to the bold wearer who wants you to notice just how comfortable she is with herself; racy red sequins tend to stand out! Puffed shoulders create a new shoulder line for Willow this season, while laser cutting and digital prints return. Many of the pieces feature asymmetrical elements; a billowing sleeve here, off-centre folds and interesting hemlines there. So while the body is her canvas for this collection there is a sense of improving upon and embellishing its natural form. We think one of the highlights of the collection is this frock to the right. In a ‘poison pink’ hue, with sheer panels and folded hips, it makes for a strong, modern silhouette.

You can take a look at the entirety of Willow’s intriguing ’Eclipse’ collection by clicking here.

Or visit Willow’s latest flagship store on our ground floor or call 03 9663 0045

March Designer Days at Brides of Melbourne

Sarah — Fri, 05 Mar 2010 00:00:09 +0000

Continuing through the month of March, Brides of Melbourne invites future blushing brides into their emporium for a rare opportunity to look through the latest collections of gowns with the actual designers themselves. What better way to get a feel for a dress and to find the one that suits you for your big day than by meeting and chatting with its creator? Get in touch with Brides of Melbourne to book any of the following designer days. Simply email info@bridesofmelbourne.com.au or call on 03 9639 9900.

Designs by Moonlight

Saturday 13th & Sunday 14th March

Meet with the buyers as they discuss their striking range with Grecian draping, French lace and Swarovski crystal detailing.

Wendy Makin Bridal Designs

Friday 19th to Sunday 21st March

Visit with Wendy Makin and witness her signature style that is easily recognised for it’s simple, stylish elegance and extraordinary fit.

Take the lift to find Brides of Melbourne on level two.

Willow Behind the Scenes of ‘Eternal Phi’

Sarah — Thu, 04 Mar 2010 07:54:17 +0000

In this video we get to take a behind the scenes look at Willow’s ‘Eternal Phi’ collection as the label’s team prepares for a runway show backstage. Hair guru Renya Xydis talks us through the hairstyles while designer Kit Willow-Podgornik herself talks about the influences behind the collection.

Find Willow on our ground floor or call 03 9663 0045.

Wayne Cooper Autumn Winter 2010

Sarah — Thu, 04 Mar 2010 01:23:36 +0000

This season Wayne Cooper has evolved towards a slightly darker, more edgy and – dare we say – more fashion forward collection while still maintaining that glamourous, sex appeal for which his label is renowned. Yes, new takes on his standard bubble hemmed or be-”mulleted” party dresses remain but this in combined with the season’s strong shoulders plus velvet, leather and snakeskin-like textures. A good dose of heavy metal black combines with necklines that show of the decolletage or back that dip to show expanses of skin.

We have fallen for gorgeously draped pieces like Cooper’s soft ‘Cashmere Shawl Coat’, ‘Knit Wrap Cardi’ and folded velvet tulip skirt. While blood may be shed to get our hands on his playfully chic ‘Silk Kimono Sleeve Shortsuit’ or the adorably proper ‘Tulle Overlay’ dress that highlights a 50’s figure. Mostly the collection has a new sense of rebelliousness, an ‘I don’t care what anyone thinks’ (to put it politely) attitude. Wearers of Wayne Cooper this Autumn/Winter know they look glam as they kick up their heels, and hint that they may get up to a little bit of mischief will doing so.

We’ve assembled some of our favourite looks from this new collection for your perusal in the gallery below. Visit Wayne Cooper on level 1 or call 03 9671 3963.

Images courtesy label

Camper Autumn Winter 2010

Sarah — Wed, 03 Mar 2010 11:07:29 +0000

With each new season at Camper we can’t help but break into smiles. They always seem to inject such a sense of whimsy and personality into their footwear designs, with the adult range sharing in quirky details almost as much a their children’s shoes. This Autumn Winter season sees Camper taking full advantage of the chunkier heels showing on runway with plenty of comfy wedges and the stylishly-squat, asymmetrical, block heels as seen in their ‘Rachel’ style (our favourite). The ‘Ariadna’ shoe stands out as a combination of jazz-age styling and wicked witch of the west chic in its layered black and white combo. While the ‘Imar’ sneaker injects the colour of the season – purple – into the collection in soft suede. We also love the ‘Oscar’ shoe for men; a chic alternative to the brogue, its shaded panels add interest without getting straying into the “not safe for business meetings” territory. And of course the ‘Twins’ styles return for the young and young at heart – with butterflies, bows, musical notes and creatures to make you giggle every time you look down at your own two feet.

Visit Camper on our ground level or call 03 9663 7200

Images courtesy label

Spotting Starlets in Acne Denim

Sarah — Wed, 03 Mar 2010 05:44:35 +0000

Our friends at Acne have been pleased to spy some very well known faces (and bodies) sporting pieces from their own collections lately.

At the recent London Fashion Week, model and “best dressed” list regular Alexa Chung sported Acne’s ‘Soldier’ denim shirt. Sitting front row at the House of Holland show with Pixie Geldof, Chung kept to her signature cool style by wearing the piece that is actually part of Acne’s men’s line.

And this next lovely needs no introduction. Songstress Kylie Minogue ducks out from her London residence and is prepared for just about anything the day may throw at her in the label’s amazing ‘Armour’ jeans.

For more visit Acne Studio on our ground floor or call 03 9650 0201

Melbourne’s GPO TVC

Sarah — Wed, 03 Mar 2010 00:00:31 +0000

For those who may be interested in seeing the city’s finest food, fashion, architecture and shopping take a look at our latest television commercial. We warn you it does involve chocolate, fabulous clothing and a hypnotic, calming soundtrack so if you are currently on a self-imposed shopping ban you may wish to steel your will before you watch.

PS Check out our YouTube channel while you are at it. Here you’ll find lots of original videos from festivals, fashion weeks and runway parades plus designer interviews very soon.