We are extremely excited to welcome a plethora of new international and Australian designer brands into the Melbourne’s GPO family. We will let you in on the full details asap but for now we can reveal that the leading names of Acne, Willow, Nicola Waite, Limedrop and Alpha60 can be discovered now or will be coming very soon.
Acne opened this past weekend and brings their studio store and cult denim and jeans for men and women to the ground floor of Melbourne’s GPO. “Founded in Stockholm in 1996 by four creatives, Acne’s ambition was to create and develop a lifestyle brand through desirable products. This ambition led to diverse assignments in advertising, graphic design, internet games and TV production. Acne was one of the first brands to see the space in the market for denim and used this forward thinking to create 100 pairs of unisex jeans. They were featured in Swedish Elle magazine and soon, Sweden’s leading boutiques wanted to carry the characteristic jeans with bright-red stitching.”
Willow opens late November on our ground floor. It’s another homecoming of sorts for designer Kit Willow Podgornik who, after being born and bred in Melbourne, is now based in Sydney and is conquering the design world fromt here. We can’t wait to get our hot little hands among her gorgeous goddess frocks and sparkling embellished pieces and take some of her signature strong yet feminine looks home with us.
Getting in early on our first floor already (take the elevator) for a couple of weeks only is a Nicola Waite pop-up store. After that Nicola Waite will move in to a more permanent position here. ”In 1999 international opera singer Nicola Waite, feeling frustrated at what she could find for herself, launches her self-titled, high-end fashion label at Australian Fashion Week. Nicola Waite is a cutting edge fashion label in exquisite fabrics for the woman who wants a contemporary, interesting, individual look, irrespective of whether she be a size 10 or a size 20. Nicola Waite’s design focus is a lifestyle one, not a size issue.”
Welcome to Alphaville! Alpha60‘s latest iconic boutique will appear on our ground floor in late November. “From a rose farm in Canberra where they spent their childhood, to being synonymous with Melbourne fashion, complimentary brother-sister duo – Alpha60 designers Alex and Georgie Cleary have come along way since emerging on Australia’s fashion scene. Launching their Melbourne-based label in 2005 alongside a Vivienne Westwood retrospective at the National Gallery of Australia, the Alpha60 collection has flourished into a unique, inimitable label known for its fresh take on classic style and cuts, reflecting a ‘sophisticated quirk’ unique ot the brand.”
And the team from Limedrop will be here as of today with their very own pop-up store on level one until January. “Limedrop is an Australian fashion label that captures the imagination and spirit of possibilities. Designers Clea Garrick and Nathan Price have created a men’s and womenswear line known for its use of clear lines, bold colours, structured pieces and curious proportions. The duo creates functional and wearable designs, but always peppered with a sense of playful irreverence.”
Keep an eye on our twitter and fanpage for exact dates and further details!
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