Annevi Petersson, a talented Swedish photographer who was based in Melbourne for several years, was recently invited to shoot our new Alpha60 “Welcome to Alphaville” boutique by the label’s designers. We adore the way she captured the quirky, moody details of the space. For the full set trip on over to her photoblog….
We celebrate Australia Day this long (for the lucky some) weekend with a random selection of pieces from just a few of the 25 Australian designer labels we house. Below you will find a Spiral Round Brilliant pendant by Secrets Shhh…, the Anna tee by Alpha60, a Silvertop clutch by Mimco, the Daisy Chain show stopper dress by Metalicus, the No Way Out dress by Sass and Bide and Zimmermann’s …
We are extremely excited to welcome a plethora of new international and Australian designer brands into the Melbourne’s GPO family. We will let you in on the full details asap but for now we can reveal that the leading names of Acne, Willow, Nicola Waite, Limedrop and Alpha60 can be discovered now …
It is time to jump in the car (convertible or jeep preferred) and zoom to the nearest beach, be it St Kilda, Portsea or somewhere along the winding Great Ocean Road – before all the apostles are gone. The only things you will need other than this juicy-hued swimming ensemble is a towel, faux tan and the SPF 30+….
Melbourne's GPO