Final reductions on A/W 2010 are now in store at Zimmermann. 50% off or more!

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*Update 25th June*

Wayne Cooper has now reduced everything – up to 75% off!

Future melbourne brides this is your chance to find “the dress” for as little as $100! For two days only, this Saturday 26th and Sunday 27th June, Brides of Melbourne are having their clearance sale. Up to 80% off gowns (and even 10% off new season pieces). Find them in a new space on level 2.

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*Update 23rd June*

The Alpha60 shoe sale is on! Enjoy 30% off Opening Ceremony, gram, Marais labels and more for 10 days only.

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*Update 17th June*

Leona Edmiston’s sale will soon come to an end. Now is your last chance to take advantage of final reductions. Find 50% off all handbags and up to 50% of frocks. All Italian handmade heels are only $150!

Need shoes? Camper has 30% off current season designs starting today.

Zimmermann now has further reductions in-store with up to 50% off Autumn/Winter 2010.

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*Update 16th June*

Take an extra 20% off already reduced items at Mimco.

You’ll now find the ABC Shop has gone on sale! Time to stock up on goodies and gifts for the heart and mind.

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*Update 11th June*

Hussy’s up to 50% off sale continues…

Enjoy 30% off when you mention this offer at Alexi Freeman until his end of lease sale runs out on June 20.

In need of a fabulous frock for a special occasion (or one to save for a rainy day when you need to knock someone’s sock off)? Your destination should be nicolangela where they have 50 up to 75% off on now.

Fat has also just started their Winter sale. Check in store for markdowns.

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*Update 9th June*

30% off all denim at Alpha60’s Alphaville store starts tomorrow for ten days only.

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*Update 7th June*

Lisa Taranto is celebrating their opening week with a 20% off sale until 17th June.

Arabella Ramsay now has a up to 40% off winter sale now on in her Temporary Pleasure pop-up store.

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*Update 3rd June 2010*

Starting today Gorman has up to 60% off in a mid year fashion sale also featuring shoes and accessories.

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*Update 2nd June 2010*

The lovely Leona Edmiston now has 25-50% off (almost) everything in store. Stock up on frocks, heel and bags. Plus they also have some new Leona by Leona Edmiston dress arrivals in that are a bargain in and of themselves at $129. Coveting the versatile navy Nicola dress.

Until June 30th Ben Sherman has a massive 30 – 70% off storewide.

Discover up to 75% off Autumn/Winter pieces at Manning Cartell from this Friday 4th to Sunday 6th of June.

Baccini & Hill is holding their annual clearance. Some dresses start at $100 while you’ll fine 15% off new season pieces. Up to 80% off the rest for two days ONLY this weekend.

New season Autumn Winter designs at Karen Millen are up to 50% off.

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*Update 1st June 2010*

Arthur Galan AG is offering up to 50% off starting today.

Starting tomorrow, the made-for-any-season Metalicus will have from 30 – 50% off.

Mimco has also just started their up to 50% off sale on selected gorgeous pieces.

Lovers of lingerie should rejoice as im boutique now has – you guessed it – up to 50% off selected lingerie, swimwear, sleepwear and accessories.

From tomorrow for two weeks only Willow will also be on sale at up to 50% off!

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On now at Belinda you’ll find 30% off luxurious designer labels including Stella McCartney and Marni. Visit the store for more details.

Also on now at Wayne Cooper is their Winter sale. Find up to 50% off his gorgeous range. We’re almost running tempted to run out the door this instant.

While stocks last, Hussy has a buy two pieces and get the second item half price promotion.

LIFEwithBIRD also has further reductions with up to 50% off winter pieces.

Find Alpha60 on our ground floor or call them on 03 9654 1114.

1.Acne Studios have just the thing to complete a woman’s look – this assymetrical belt with just enough edge.
2. The wonderful Akira has come up with these highly textural bags inspired by origami.
3. Alexi Freeman’s Infinity jewellery line tells mum you love her always.
4. Elegant yet quirky, this Alpha60 scarf is a must have winter accessory.
5. Most of us love chocolate…and shoes. SO this limited edition chocolate shoe by Cacao may be the perfect gift!
6. Gorman has these adorable runners for casual mums.
7. How about this chic and versatile pair of Full Moon Boots from Hussy?
8. Nothing like a pop of colour as with this tangerine robe available at im, to brighten mum’s day.
9. These shiny new drop earrings are made locally by Larsen.
10. Mimco is offering these pretty jewel studs as a free gift with purchase when you spend over $199
11. Perhaps you should take your mum to see the new flick Mother and Child? Perhaps we should send you both as our gift to you!
12. The Real Food Companian by Matthew Evans tells us how to source produce, cook and eat ethically. Available from the ABC Shop.

Alpha60 have collaborated with the Australian Ballet to create a limited edition unisex t-shirt. It is not the first time fashion and ballet have met so overtly; other renowned designers, including our own Akira Isogawa, have designed costumes with dance in mind in the past. Indeed, it is not even the first time Alpha60 has merged with the ballet; Alex Cleary, one half of the designer duo, used to work for the Australian Ballet in merchandising way back when. Of this new collaboration the ballet’s Artistic Director David McAllister says, “their image of Parisian businessmen, one inexplicably wearing pointe shoes and a tutu, is beautifully witty”.

This marks the start of the Ballet v. Fashion project which will run from now through to 2012. There are only 100 of these Alpha60 tees available and they are sold exclusively through the Australian ballet’s online shop for just $50.

Alpha60 started off the show with a movie clip of a talking parrot. It wasn’t until the first outfit came down the catwalk that the reason for this became apparent. Alpha60’s collection had many animal influences throughout, with the parrot (see right), elephant, bird and snake becoming prints. These unique designs were combined with block colour staples such as pencil skirts, hooded coats, layered knits and loose dresses in greys, black and white.

Limedrop’s Silver Lining collection focused on blues, beige, black and white in the form of tapered pants, long cardigans, blazers, trenchcoats and patterned sweatshirts. The textured bodysuit with a leotard-like low back, cloud prints and a touch of PVC were also featured. Check out our interview with Nathan and Clea from Limedrop about this collection.

Carly/Hunter used zips and piping as embellishment in their collection on structured dresses and jackets. We saw cowl necklines, shorts paired with tights and high waisted pants. New Zealand brands NOM*d and Zambesi stuck to a classic winter palette with very different design results. NOM*d’s initial outfits were all about excess of material with strips of fabric layered all over the body. We then saw the use of leather panels, tassels, belt straps, and the tops of shoes as detailing on their garments. Zambesi blended sharp tailoring and soft draping with waistcoats, calf length pants and lattice structured skirts.

To spice up menswear with a little colour this winter, Jack London used bright purples, maroon and berry tones as well as browns, greys and black. From classic tailored suits to textured jackets, belted trenchcoats to crisp shirts; this collection was all about mixing eccentric pieces with timeless basics. S!x used a lot of layering in their outfits with uneven hems and various levels of draping. Fur coats enveloped the models who also wore a number of designs emblazoned with the British and Australian flags.  TV travelled back to the hippie days of the 70s with floral prints, peace symbols and full length print jumpsuits. Colours such as lime green, burnt orange and deep purples were seen in sheer fabrics, full skirts and dresses with cut out detailing.

Photo credit: Fashionising.com

Visit Alpha60 on our ground level or contact then on 9654 1114.

Images courtesy Annevi Petersson & Alpha60

Acne opened this past weekend and brings their studio store and cult denim and jeans for men and women to the ground floor of Melbourne’s GPO. “Founded in Stockholm in 1996 by four creatives, Acne’s ambition was to create and develop a lifestyle brand through desirable products. This ambition led to diverse assignments in advertising, graphic design, internet games and TV production. Acne was one of the first brands to see the space in the market for denim and used this forward thinking to create 100 pairs of unisex jeans. They were featured in Swedish Elle magazine and soon, Sweden’s leading boutiques wanted to carry the characteristic jeans with bright-red stitching.”

Willow opens late November on our ground floor. It’s another homecoming of sorts for designer Kit Willow Podgornik who, after being born and bred in Melbourne, is now based in Sydney and is conquering the design world fromt here. We can’t wait to get our hot little hands among her gorgeous goddess frocks and sparkling embellished pieces and take some of her signature strong yet feminine looks home with us.

Getting in early on our first floor already (take the elevator) for a couple of weeks only is a Nicola Waite pop-up store. After that Nicola Waite will move in to a more permanent position here. ”In 1999 international opera singer Nicola Waite, feeling frustrated at what she could find for herself, launches her self-titled, high-end fashion label at Australian Fashion Week. Nicola Waite is a cutting edge fashion label in exquisite fabrics for the woman who wants a contemporary, interesting, individual look, irrespective of whether she be a size 10 or a size 20. Nicola Waite’s design focus is a lifestyle one, not a size issue.”

Welcome to Alphaville! Alpha60’s latest iconic boutique will appear on our ground floor in late November. “From a rose farm in Canberra where they spent their childhood, to being synonymous with Melbourne fashion, complimentary brother-sister duo – Alpha60 designers Alex and Georgie Cleary have come along way since emerging on Australia’s fashion scene. Launching their Melbourne-based label in 2005 alongside a Vivienne Westwood retrospective at the National Gallery of Australia, the Alpha60 collection has flourished into a unique, inimitable label known for its fresh take on classic style and cuts, reflecting a ’sophisticated quirk’ unique ot the brand.”

And the team from Limedrop will be here as of today with their very own pop-up store on level one until January. “Limedrop is an Australian fashion label that captures the imagination and spirit of possibilities. Designers Clea Garrick and Nathan Price have created a men’s and womenswear line known for its use of clear lines, bold colours, structured pieces and curious proportions. The duo creates functional and wearable designs, but always peppered with a sense of playful irreverence.”

Keep an eye on our twitter and fanpage for exact dates and further details!