New in at Alpha60

Finally it seems winter has actually arrived in Melbourne! With record high temperatures subsiding in the past few days we now turn to cooler season styles while tunring up the heat for the first time this year. Alpha60 designers Alex and Georgie Cleary embrace our freshly minted winter with these new arrivals to keep us warm and chic. We look to the classics with jackets and coats in traditional …

Mother’s Day Gift Inspiration

Mother’s Day is next Sunday. Don’t panic if you’ve put off shopping until the very last moment. We’ve chosen some lovely things to spark your gift-giving imagination and to make all mums feel special. From books to accessories, gourmet delights and a whole lot of couture we hope you find just the thing for your own mum or even to treat yourself!…

Alpha60 x Australian Ballet

Ballet styles infiltrated mainstream fashion a long time ago. Where would we be without our classic ballet flats? Tutu-influenced skirts and leotard-style bodysuit are less than wardrobe staples but are no less enduring. Now the time has come for fashion to infiltrate the ballet.

Alpha60 have collaborated with the Australian Ballet …

LMFF Day Four: Yen Runway

Alpha60 and Limedrop joined some fabulously quirky designers for the Yen L’Oreal Paris Runway on Thursday night.

Alpha60 started off the show with a movie clip of a talking parrot. It wasn’t until the first outfit came down the catwalk that the reason for this became apparent. Alpha60′s collection had many animal influences throughout, with the parrot (see right), …

Annevi Petersson for Alpha60

Annevi Petersson, a talented Swedish photographer who was based in Melbourne for several years, was recently invited to shoot our new Alpha60 “Welcome to Alphaville” boutique by the label’s designers. We adore the way she captured the quirky, moody details of the space. For the full set trip on over to her photoblog….