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WIN tickets to our MSFW styling shows!

Footloose and fancy free this Thursday? Or can you think up a worthy excuse to skip out from work at lunchtime? It’ll be worth it, promise.

I have managed to save just a handful of tickets to our Melbourne Spring Fashion Week styling shows featuring Harper’s Bazaar contributing fashion editor Claudia Navone and the designers from Manning Cartell and Arthur Galan AG sharing tips, tricks and trends for the …

Meet ‘Ruby’ by Leona Edmiston

Australia’s reigning queen of frocks has added another feather to her sartorial cap. Meet ‘Ruby’ the latest gem of a label to join the Leona Edmiston house. It’s all about simplicity of silhouette combined with great colours, patterns, cuts and maintaining Leona’s mantra of a versatile piece taking you “from office to opera”.

We spy shifts, shirt-dresses, kaftans and maxi-dresses among …

Sales Heaven

*Update 29th June*

Final reductions on A/W 2010 are now in store at Zimmermann. 50% off or more!

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*Update 25th June*

Wayne Cooper has now reduced everything – up to 75% off!

Future melbourne brides this is your chance to find “the dress” for as little as $100! For two days only, this Saturday 26th and Sunday 27th June, Brides of Melbourne are having their clearance sale. Up to 80% off gowns (and even …

Leona Edmiston end of season SALE

Is there anything lovelier than slipping into a Leona Edmiston dress? Perhaps only when the queen of Australian frocks has a fantastic sale. Starting tomorrow, Friday 21st May until sold at Leona Edmiston boutiques you can discover;
25% OFF ALL Leona Edmiston Handbags and Heels
25% OFF Selected Signture Print Frocks
25% OFF Selected Winter Frocks
25% OFF Signature Jersey Frocks
25% OFF Selected Little Leona Frocks PLUS more!
Fancy seeing …

Leona Edmiston & RAFW

Leona Edmiston was fashionably early and showcased her upcoming (and brilliant) Spring Summer 2010/11 collection before the hullabaloo of Rosemount Australian Fashion Week sets in. The dreamy range transports us to swanning around the deck of a luxury cruise liner back in their heyday with a long island iced tea in one hand and a cabana boy on the other. Movie star sunglasses, coconut suntan lotion and a …