We spy shifts, shirt-dresses, kaftans and maxi-dresses among the crowd-pleasing collection. We are particularly taken by the Melinda Maxi (it reminds us of liquorice allsorts in the best possible way) and the Christyn Colourblock frock. With such accessible price tags (starting from $129) may add them to our wardrobes very soon.

Check out Ruby at Leona Edmiston on level one (take the lift) or call 03 9671 4588.

Final reductions on A/W 2010 are now in store at Zimmermann. 50% off or more!

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*Update 25th June*

Wayne Cooper has now reduced everything – up to 75% off!

Future melbourne brides this is your chance to find “the dress” for as little as $100! For two days only, this Saturday 26th and Sunday 27th June, Brides of Melbourne are having their clearance sale. Up to 80% off gowns (and even 10% off new season pieces). Find them in a new space on level 2.

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*Update 23rd June*

The Alpha60 shoe sale is on! Enjoy 30% off Opening Ceremony, gram, Marais labels and more for 10 days only.

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*Update 17th June*

Leona Edmiston’s sale will soon come to an end. Now is your last chance to take advantage of final reductions. Find 50% off all handbags and up to 50% of frocks. All Italian handmade heels are only $150!

Need shoes? Camper has 30% off current season designs starting today.

Zimmermann now has further reductions in-store with up to 50% off Autumn/Winter 2010.

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*Update 16th June*

Take an extra 20% off already reduced items at Mimco.

You’ll now find the ABC Shop has gone on sale! Time to stock up on goodies and gifts for the heart and mind.

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*Update 11th June*

Hussy’s up to 50% off sale continues…

Enjoy 30% off when you mention this offer at Alexi Freeman until his end of lease sale runs out on June 20.

In need of a fabulous frock for a special occasion (or one to save for a rainy day when you need to knock someone’s sock off)? Your destination should be nicolangela where they have 50 up to 75% off on now.

Fat has also just started their Winter sale. Check in store for markdowns.

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*Update 9th June*

30% off all denim at Alpha60’s Alphaville store starts tomorrow for ten days only.

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*Update 7th June*

Lisa Taranto is celebrating their opening week with a 20% off sale until 17th June.

Arabella Ramsay now has a up to 40% off winter sale now on in her Temporary Pleasure pop-up store.

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*Update 3rd June 2010*

Starting today Gorman has up to 60% off in a mid year fashion sale also featuring shoes and accessories.

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*Update 2nd June 2010*

The lovely Leona Edmiston now has 25-50% off (almost) everything in store. Stock up on frocks, heel and bags. Plus they also have some new Leona by Leona Edmiston dress arrivals in that are a bargain in and of themselves at $129. Coveting the versatile navy Nicola dress.

Until June 30th Ben Sherman has a massive 30 – 70% off storewide.

Discover up to 75% off Autumn/Winter pieces at Manning Cartell from this Friday 4th to Sunday 6th of June.

Baccini & Hill is holding their annual clearance. Some dresses start at $100 while you’ll fine 15% off new season pieces. Up to 80% off the rest for two days ONLY this weekend.

New season Autumn Winter designs at Karen Millen are up to 50% off.

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*Update 1st June 2010*

Arthur Galan AG is offering up to 50% off starting today.

Starting tomorrow, the made-for-any-season Metalicus will have from 30 – 50% off.

Mimco has also just started their up to 50% off sale on selected gorgeous pieces.

Lovers of lingerie should rejoice as im boutique now has – you guessed it – up to 50% off selected lingerie, swimwear, sleepwear and accessories.

From tomorrow for two weeks only Willow will also be on sale at up to 50% off!

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On now at Belinda you’ll find 30% off luxurious designer labels including Stella McCartney and Marni. Visit the store for more details.

Also on now at Wayne Cooper is their Winter sale. Find up to 50% off his gorgeous range. We’re almost running tempted to run out the door this instant.

While stocks last, Hussy has a buy two pieces and get the second item half price promotion.

LIFEwithBIRD also has further reductions with up to 50% off winter pieces.

25% OFF ALL Leona Edmiston Handbags and Heels
25% OFF Selected Signture Print Frocks
25% OFF Selected Winter Frocks
25% OFF Signature Jersey Frocks
25% OFF Selected Little Leona Frocks PLUS more!

Fancy seeing yourself in that little cherry red ‘Maxine’ number below? You are not alone so make sure to visit Leona Edmiston early on level one (take the lift) or call 03 9671 4588.

Frockwriter’s Patty Huntington captured some stunning images from the show as you can see below.

As did Marie Claire magazine. Read their review here. They even persuaded M.A.C’s make-up artist to reveal how to recreate the presentation’s beauty looks.

We have fallen for the antique style porcelain print and vivid lips. Now onto the impending RAFW as we keep a keen eye on Hussy, Lisa Ho, Zimmermann and Manning Cartell as they present their latest wares.

Simply get your own little lady to colour in the picture on the back and go into the draw to win a $100 Little Leona Gift Voucher!

There is one prize per store so make sure you hand in the entry before Friday 30th April 2010.

Winners will be drawn on the 3rd May 2010.

Good Luck!!!

You can visit our Leona Edmiston boutique on level one (take the lift).

High fashion and haute cuisine are on the menu as you watch a fashion parade over a sumptuous three course meal with matching wines. A glass of bubbling Pommery Champagne Brut Royal will greet you on arrival to set the mood. Divine!

Bookings are $95 per person for lunch and the fashion show. Call Maria on 03 9662 1811 or email maria@grossiflorentino.com to reserve your table.

Date: Tuesday 20th April

Time: 12pm to 3pm

Venue: Grossi Florentino, 80 Bourke Street in Melbourne.

Visit Leona Edmiston on level 1 (take the lift) or call 03 9671 4588.

We are proud to launch our theatrical event program as part of the L’Oréal Melbourne Fashion Festival, showcasing impressive new collections by our style savvy international and Australian designers. Sumptuous hair and beauty looks will be created for the shows by award winning Creative Director Caterina DiBiase from Heading Out Hair & Beauty, while exotic and opulent head pieces have been crafted by talented milliner Kerrie Stanley.

The Feast of Fashion shows will combine two of Melbourne’s greatest loves: food and fashion, tantalising the senses with a dash of elegant accessories, a pinch of delectable treats and a generous helping of baroque inspired glamour.

Fat presents complexgeometries in a yurt

The crew at Fat with set up a traditional Mongolian Yurt as a pop-up store  to showcase and sell a Canadian label called complexgeometries. Find the collection entitled “Perpetual Leisure” at the Old Melbourne Gaol/RMIT Alumni Court complex at 377 Russell Street. The Yurt will be open from 11am until 5pm from Tuesday 16th to Saturday 20th March.

Grossi Florentino presents Dress the Palate

On Wednesday 10th March from 7pm to 11pm, Guy Grossi will design and host a dinner that take a look at trends in food and fashion in eating at a special dinner. Our own Leona Edmiston will also be creatively involved in the event.

Window Shopping: the Curator’s View

This special event is part of the ’til you drop: Shopping – a Melbourne History exhibition at the State Library of Victoria. Curator Jane Rhodes will take you on a journey through the exhibition. Sessions are on Tuesday 16th, Wednesday 17th and Thursday 18th of March from 12.30pm to 1pm.

LifewithBird presents The Unknown

To celebrate the opening of LifewithBird’s flagship store right here on Level 1 (take the elevator) at Melbourne’s GPO, artist Britt Salt has created sculptures that will be on display in the new space. Visit the exhibition of works and the new store from Thursday 11th to Thursday 18th March.

Cafe Society Photography exhibition

Each year Sanpellegrino challenges RMIT photography students to capture Melbourne’s Cafe Society in pictures. This year was extra special as the competition was themed around fashion. The photograph of our Federal Coffee Palace won! To see the rest of the works visit Level 1 of Southgate in Southbank from Friday12th to Tuesday 23rd March.

iSpyStyle Fashion Career Workshop

Want to forge a career in any aspects of fashion? Then take a look at these workshops featuring Australia’s leading lights in all aspects of fashion from the business end to the creative. Mimco’s Creative Director Cathryn Wills is just one of the speakers to share their successful career secrets. Two different sessions are to be held on Saturday 13th March.

And don’t forget;

Runway 1 – Monday 15th March,  6.30pm - Life with bird, Sass and Bide

Runway 3 – Tuesday 16th March, 9pm – Lisa Ho

Runway 4 – Wednesday 17th March, 6.30pm – Gorman, Manning Cartell, Mimco

Runway 5 – Thursday 18th March, 6.30pm – Hussy, nicolangela, Wayne Cooper

Runway 6 – Thursday 18th March, 9pm – Alpha60

Runway 7 – Friday 19 March, 6.30pm – Akira

Fashion Collection 1 – Tuesday 16th March, 11am – Metalicus

Independent Runway – Saturday 20th March, 8pm – Alexi Freeman