LMFF – and that’s a wrap

Amid the city-buzz that is synonymous with LMFF, Melbourne’s GPO provided a blank canvas for robust winter hues to pop. And pop they did!

Across three inimitable runway experiences, the centre’s eclectic designer mix exhibited varying seasonal directions for Melbourne fashionistas. In true GPO fashion, the architectural charm of the building was highlighted alongside its style offering, with runway presentations adding an abundance of colour to the centre’s loft-like event …

Look out Lovers – Melbourne’s GPO is set to shine during LMFF

Lovers fear not. Melbourne’s GPO will be presenting one of its signature runway event programs for LMFF. Get out your diaries and take note – the Prêt-á-Porter Winter Collection Shows will be held on Thursday, 17 March at 12.30pm and 1.30pm.

Ultra-Melbourne street labels such as Alpha60 and LIFEwithBIRD will appear alongside Melbourne’s GPO designer favourites; Lisa Ho, Manning Cartell and Wayne Cooper, in runway presentations that will transcend seasonal perceptions …

An approaching fashion festival

The L’Oreal Melbourne Fashion Festival is fast approaching and Melbourne’s GPO promises to deliver an exciting event for fashion fanatics. A dramatic runway for all of the senses, Melbourne’s GPO’s signature fashion soirée will be a culmination of the latest season’s looks, music and performance. While the festival doesn’t hit Melbourne streets until March, we are getting prepared nice and …

LMFF Wrap Up

Another year of the L’Oreal Melbourne Fashion Festival wraps up (and we secretly begin the countdown to Melbourne Spring Fashion Week later in the year). We’ve scoured the runways, and written out fashion wish lists for the season ahead. We hope many of you made it to our Feast of Fashion parades and found inspiration for your own shopping lists here. Many Melbourne fashion bloggers and media joined us and …

LMFF Day Five: Harper’s Bazaar Runway

Akira’s bright patterned collection was a ray of sunshine at the Harper’s Bazaar parade on Friday night. Colours were abound with hot pinks, reds, orange and plum in bold prints. The vibe was feminine and flirty with polkadots on white flowing shift dresses, slouchy charcoal trenchcoats, neutral wrap dresses and maxis with cut out panels.

The first design of …