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Mimco Vamps it up for LMFF

Like many of us it seems Mimco has been swept up with the fever of the impending L’Oreal Melbourne Fashion Festival. After all the company has close ties with Melbourne as it began here in 1996 and the label’s current creative director trained at RMIT.

In honour of LMFF Mimco has created just 50 limited edition ‘Vampirella’ …

Countdown to L’Oreal Melbourne Fashion Festival 2010

If you missed out on booking tickets to our Feast of Fashion Shows, never fear. There are still plenty of opportunities to see Melbourne’s GPO designers during the 2010 L’Oreal Melbourne Fashion Festival. Or you could join our online treasure hunt and win money-can’t-buy tickets to our VIP parade. Below …

Weekend Style – LIFEwithBIRD is coming

We’re excited to announce that Nicholas Van Messner, Bridget “Bird” McCall et al. will soon be bringing their local label LIFEwithBIRD to Melbourne’s GPO. It will be their first ever flagship store and in honour of the news we’ve assembled our weekend style outfit around our favourite piece from their 16th collection ‘Blur’. LIFEwithBIRD’s draped ‘One Minute to Go’ top is offset by a  Gorman ‘Petal Skirt’ and …

Weekend Style – Painting the Town Red

It’s coming. You can not avoid it. So just give in already and embrace the sugar coated occasion that is Valentine’s Day. In the spirit of the day we have curated a collection of all things rouge. The ‘Kirrily’ frock by Leona Edmiston is sure to set hearts a-flutter while the raspberry jelly filled chocolates from Cacao are the way to any man or woman’s heart (unless they are one …

Valentine’s Day Guide

Mimco

He loves me, he loves me not… Mimco ALWAYS loves you! They are offering $50 off for every purchase over $200. This offer is valid from Thursday 28th January until Sunday 21st February. Mimco’s Valentine’s Day offer cannot be used in conjunction with any other offer and excludes limited edition items, sale items, gift vouchers, lay-bys and is not valid for department stores. …