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H&M Studio Collection

Modern silhouettes take their cues from relaxed 1970s style codes for the new season, resulting in an H&M Studio’s S/S24 collection that majors in effortless style. Underpinned by fashion’s shift towards pragmatic clothes, the collection references the laid-back ease of musical artists. Freedom and adventure prevail as relaxed-fit suits meet flowing dresses and sumptuous accessories.

Key pieces rejuvenate wardrobe classics with of-the-minute details. A pale-blue leather coat communicates simple sophistication alongside relaxed tailoring, including a sharp-shouldered blazer reissued from the H&M Studio archive. Fitted and flared denim exudes laid-back polish together with rhinestone-speckled loungewear. As night falls, a snakeskin-printed minidress hits a subtly retro note alongside a flattering burnt-orange maxi dress. Attitudinal accessories span smooth knee-high leather boots, low-heeled leather mules and bold rhinestone jewelry. The signature padded H&M Studio bag, a recurring favourite across the seasons in varying colourways and sizes, returns in a snakeskin-printed, scaled-down iteration. The collection emphasises high-quality compositions, with a range of more sustainable and conventional materials. Highlights include chrome-free leather, premium wool, organic cotton and Infinna, a cellulose fibre made from post-consumer textiles.


H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.